The Agenda

08:30 - 09:00

Registration & Check-in

09:00 - 09:20

Welcome e-Luxury 2019

Welcome and presentation of the event


Philippe Lucet

Board Member | Netcomm Suisse

09:20 - 09:40

Brunello Cucinelli, A Different Approach to Digital in the World of Luxury


Maurizio Capobianco

Senior Regional Vice President | Salesforce

09:40 - 10:00

Luxury and Innovation


Francesco Bottigliero

iCEO | Brunello Cucinelli spa

10:00 - 10:20

#TheFutureOfTime


Laurent Favre

Founder & CEO | A. Favre & Fils

10:20 - 10:40

Digital Customer Experience Gets Smarter

Surprising Clients with in Store Real-Time Situational Intelligence


Funda John

Head of Consumer, Retail and Luxury Industry Switzerland | DXC Technology

10:40 - 11:00

e-Commerce and Digital Transformation in Luxury Retail


Heinz Krienbühl

Head of Ecommerce | Bucherer AG

11:00 - 11:20

Networking break

11:20 - 11:40

Citizens of the Luxury World

Navigating new luxury consumer trends in a cross-border world


Anusha Couttigane

Principal Fashion Analyst | Consulting Division | KANTAR

Grazia Grassi

Client Partner Head of Unit Consumer & Apparel, Fashion, Luxury & Retail | Insights Division | KANTAR

11:40 - 12:00

How to Sell Watches on Tmall

A look into China export marketplaces through the Breitling experience


Antonio Carriero

Chief Digital and Technology Officer | Breitling SA

12:00 - 12:20

Luxury and Cross Border eCommerce is Like Fusion Cuisine…


Patrick Wolf

Business Development Manager eCommerce | Asendia

12:20 - 12:40

How Influencers Are Impacting Luxury Market


Carlo Torrani

CDO head of digital marketing | MISSONI

12:40 - 13:00

Brand Ambassadors & Influencers in Luxury

Legal Do’s and Dont’s


Lukas Bühlmann

Partner / Owner | MLL

13:00 - 14:20

Lunch Break

14:20 - 14:40

Ultra-Niche Brands in Today’s Digital World

MB&F Experience: How Can an Ultra-Niche Brand Navigate Today’s Digital World?


Charris Yadigaroglou

Chief Communications Officer | MB&F

14:40 - 15:00

Decision-Making for Luxury Goods with Board

A transformative approach


Adnan Halilovic

Sales Manager | Board International

Fabio Lovesio

Head of Industry Solutions | Board International

15:00 - 15:40

eRetailization of Luxury in a Customer Centric World

The relations between brands and distributors.

A panel discussion moderated by Carlo Terreni on the future challenges of luxury retail and distribution, together with four luxury industry experts.


Bernard Poncet

Chief Digital Officer | BAUME & MERCIER

Carlo Terreni

President | NetComm Suisse

Henri Foucaud

CEO | HAPTICMEDIA

Alexandre Flueckiger

Founder & CEO | Alpeor Switzerland

15:40 - 16:00

Fashion Sustainability & Launching the Fashion Innovation Award 2020

Bally case study presentation and announcing Fashion Innovation Award by Loomish SA


Jelena Tašić Pizzolato

Head Of Strategic Marketing | Loomish

Maria Aguado Cabrera

Heritage and Innovation Director | Bally

16:00 - 16:20

Coffee Break

16:20 - 16:40

Customer Acquisition Strategies

Three different scenarios for three different businesses.


Alexis Gouten

Owner | Manufacture Royale SA

16:40 - 17:00

Luxury Consumer Wants to Live Luxury Experiences

…and not just buy luxury products or services.


Greg Schwartz

Vice President, Sales & Marketing Vantage Division | Valtech

17:00 - 17:20

eCommerce B2B in Beauty – Hair Professionals


Raffaele Masi

Global Head of eCommerce | Coty

17:20 - 17:40

12 Take-Aways from 12 Years of Omni-Channel Retail

Sharing my experience as CEO of Ace Jewelers


Alon Ben Joseph

Owner & CEO | Ace Jewelers

17:40 - 18:00

New technologies will help you protect your creativity

Wecan Protect: Blockchain registration of intangible assets


Nathan Douet

Project Coordinator | Wecan Group

18:00 - 19:00

Closing Networking Aperò