Bernard PONCET joined Baume & Mercier in June 2017, as Chief Digital Officer.
He is involved in the digital transformation of this Maison d’Horlogerie, founded in 1830, which is continuously evolving to propose the best of Swiss Made watches in its permanent quest for quality, innovation and performance.
Notably, Bernard contributed to the launch of BAUME Watches in May 2018, a new brand and a new approach to watchmaking, with a fully customizable, online offering characterised by its commitment to creating a better future through upcycling design.
Bernard PONCET graduated from the Université de Technologie de Compiègne. His career path has taken him from innovation consulting to creating a start-up in France. He then managed the Swiss branch of a digital agency, before joining the Richemont Group.