Charris Yadigaroglou joined the MB&F team in March 2011, as Chief Communications Officer.
Charris has focused his entire professional life on marketing and communications, both on the agency side – he managed the Swiss operations of Grey Advertising for over ten years, between 1999 and 2009 – and within in-house marketing departments, as Communications Manager for Piaget from 1995 to 1999, and VP Marketing of the Kempinski luxury hotel chain (2009-2011).
Following a similar path to that which led Maximilian Büsser to create MB&F in 2005, and Serge Kriknoff to join as a partner in 2008, Charris decided to leave a successful career in large multinational companies and join the rebellion called MB&F.
Charris heads all marketing communications for MB&F: press and public relations, advertising, digital communications, etc.
Born 1967 in Boston, USA, of Greek and Swiss parents, Charris grew up in Berkeley, California before following his family to Europe (France, Greece and Switzerland). In 1990 he graduated from the University of Geneva (HEC / Hautes Etudes Commerciales) with a Masters degree, specialising in marketing.