Henri Foucaud has a total of 25 years of business experience. He has achieved a master’s degree in Marketing and Strategy and currently works as CEO in Hapticmedia. He started his career as a finance analyst in small and medium-sized companies. Furthermore, he has worked for 15 years in international companies like Steelcase (worldwide leader in office furniture) slowly progressing through organisation roles as finance leader and then CFO. Henri has become an expert in face industrial, commercial, marketing and R&D problem handling as well as business model efficiency and strategic planning. He has developed in-depth international knowledge in sales and marketing organisations and dissemination of new products in an international scope. His various roles in marketing, R&D and finance, allow him manage business/finance risks and forecast consequences as well as understanding coming trends, customer’s habits, challenges of digital transformation and new customer journey.